live to express a dream
about us

about

L.E.A.D. “Live to Express A Dream”

We are an artistic team which goal is to deliver products and offer services with a creative and innovating vision.

Active since 2008 our work finds its uniqueness in the experience we built working with artists, production companies, theaters and television.

L.E.A.D. is an open door for every creative person willing to produce a project without having the necessary means or experience to do so;

a professional structure ready to answer your needs for the creation of your project.

For additional informations contact us.

Our Team

Our Team

Yves Ruth

Yves Ruth

Creative Director
& CEO

Yannick D'Haese

Yannick D'Haese

Assistant Director

Ish Ait Hamou

Ish Ait Hamou

Consultant

ishaithamou

Sarah Hadadia

Sarah Hadadia

Choreographer

Candice Wachel

Candice Wachel

Assistant production

LinkedIn

Teddy Kishi

Teddy Kishi

Web designer

Bicolore Studio

Creative Cell

The creative cell is the most important part of our structure.
Here we develop the smallest ideas into full running projects.

How does it work?
Our team gets together weekly to improve our level of productivity.

  • A. The self-production of our own projects.
    (Our goal: never stop feeding our imagination, being productive no matter what)
  • B. Offering our services, for all kind of projects, proposing a collaboration with the initiator to develop his idea.
our services

Services we prodvide

  • WE ARE NOT PEOPLE

    by L.E.A.D.

  • OYA

    by Sarah Hadadia

  • CINDERELLA AN URBAN FAIRYTALE

    by Let's Go Urban

  • SHAKESPEARE IN LOVE

    by Let's Go Urban

  • WE ARE NOT PEOPLE

    by L.E.A.D.

  • OYA

    by Sarah Hadadia

  • IDLEWILD

    by K-creation

  • SHAKESPEARE IN LOVE

    by Let's Go Urban

  • CINDERELLA AN URBAN FAIRYTALE

    by Let's Go Urban

Theater

After contributing for more than a decade to the progression of urban art, our collaboration with production companies developed new perspectives on the theater industry.

Those experiences gave us the desire to create our own theatrical productions.

The première of “We Are Not People” celebrates the opening of our own production company.

 

Production companies and independent artists searching for a collaboration on your newest project

contact us

  • HARD HART

    Book Release

  • ALORS ON DANSE

    Vrt & Sputnik

  • NEW RENAULT CLIO

    Reveal Show

  • PURE SESSIONS

    Music Tv Pilot

  • BACK TO SCHOOL TOUR

    Workshop Convention

  • WE ARE NOT PEOPLE

    Opening M.A.F. festival 2014

  • GET DOWN

    Dance Battle Convention

Production

Our team will design and develop your ideas, 
providing the best care to cover every aspect of your event, such as: concert, book release, convention, workshop, audition…

We make sure your event is unique,
professional and creative.

“Your wishes are our command”

contact us

  • IN MY BLOOD SUMMER TOUR

    Natalia

  • BELGACOM

    Dragone - Brothers & Sisters

  • LAUNCH ORANGE BELGIUM

    Balthazar Event

  • HAIRDRESSERS AWARDS 2015

    Joico

  • FANTA TOUR TURKEY

    Hadise

  • EUROVISION SONG CONTEST 2016

    Laura Tesoro

  • EUROSONG 2016

    Adil - In Our Nature

  • COELY - DON'T CARE

    MUSIC VIDEO

  • DANSDATE

    Vtm

  • SO YOU THINK YOU CAN DANCE

    Vtm & rtl5

  • GLAMOROUS TOUR

    Natalia

  • SIRMA LEMON C

    Commercial

  • EUROVISION SONG CONTEST 2013

    Roberto Bellarosa

  • LAUNCH ORANGE BELGIUM

    Balthazar Event

  • IN MY BLOOD SUMMER TOUR

    Natalia

  • Eastern Highlands

    Rina Mushonga

  • REPLAY APP VTM

    Commercial

  • SPROUT TO BE BRUSSELS

    Belfius

  • MISS BELGIUM

    Brothers & Sisters

  • SOMERSBY

    Commercial

  • IDOOL

    Vtm

  • SIRMA LEMON C

    Commercial

  • FANTA TOUR TURKEY

    Hadise

  • NESPRESSO CITIZ TOUR

    Brothers & Sisters

  • REPLAY APP VTM

    Commercial

  • HADISE - BIZ BURDAYIZ

    Music Video

  • SO YOU THINK YOU CAN DANCE

    Vtm & rtl5

agency

We created a platform in which the relation between artist and customer is professionally managed.

  • A. We propose artists a transparent collaboration to help them reach the full potential of their work possibilities.
  • B. We offer the customer our database containing a large amount of artists from different areas.

Creating a two-way street, one you can join on today.

Artists willing to be managed with a professional eye

contact us

  • Hadise

    L.E.A.D.

  • AMARYLLIS UITTERLINDEN

    Eurosong

  • JILL SHAW

    L.E.A.D.

  • TOM FRANTZIS

    Eurosong

  • ALEXANDER RYBAK

    Eurosong

  • ASTRID DESTUYVER

    Eurosong

  • ADIL AARAB

    Eurosong

  • COACHING HEROES

    Eurosong

  • LAURA TESORO

    Eurosong

Coaching

We help the full development of the artist on stage.

  • A. We remind the artist that the first person that matters in the project is himself/herself
  • B. We study carefully the artist identity (body language and universe)
  • C. We discuss with the artist the possibilities of his/her staging
  • D. Once the direction has been chosen we enter the coaching process

A personalised coaching made for the artist only. Which will make him/her feel the most natural possible on stage

Artists willing to be coach with a professional eye.

contact us

contact us

Get in touch

Informations

Management

Social media